LAYS

DUNGEONS & DRAGONS

This Lay’s collaboration with Dungeons & Dragons: Honor Among Thieves centered on the potato as the star of the kit, inspired by its unexpected use in the movie. The project brought together film narrative and brand storytelling in a uniquely playful way.

My Role:
Working alongside a Senior Designer, I helped shape the bag layouts and supported art direction for the illustrator to ensure the visuals aligned with our story. I also helped build out the full kit, designing multiple elements that carried our visual identity across every component.